7 Agencies. 1 Big Event.
Designing Publicis Groupe Singapore’s 7 Unique Agency Brands in an event to celebrate their own uniqueness and strengths.
March 10, 2023 marked the day when all 7 agency brands gather and celebrated their works in the biggest town hall event the groupe’s ever seen yet.
The challenge was designing a visual ident for this event that shows all 7 agencies in 1 kickass visual language. The theme was “THIS GREAT THING IS MADE OF US”.
So I designed and drew a poster that took inspiration from the art deco architecture and graphic design that paved the way to pop culture icons like The Great Gatsby and Gotham City. I thought that this design and art direction would capture the essence of artistry these unique agency brands have.
Art Deco meets “Generative Art”.
Or so you think it is…
When you take a look at the poster details, you would think, is this generative art or is this drawn manually by the artist?
The answer is: I drew all the elements myself. The thought was to make it look like a generative art by seemingly making the elements interact with each other randomly, but in fact, all of these were meticulously designed and illustrated.
The abstract composition was plotted deliberately and the result was magnificent!
Projector X: Picture House
In collaboration with Prodigious Singapore, we animated each 7 agency brand’s visuals to the venue’s most crowded area.
We had 7 panels, which were perfect to showcase 7 moving posters for people to get more excited as we welcome them to the event.
Swag Giveaways.
Something to remember US by.
As part of our initiative to promote the oneness of this 7 creative agencies, we plan to give out several swag items for people who took part in this momentous event.
We also had to share our great event on social media.
The energy was electric ⚡️ at this year’s Pub Comms townhall!
Folks across all the agencies gathered to share awesome work and look forward to the exciting year ahead.
Collaborators: Elvin John Villar (Creatives) / Prodigious Singapore (Editing)