Making Samsung Electronics Part of Your Home.
Samsung makes cool products – but unfortunately how it’s communicated…. isn’t. It often feels cold and isolated from any part of our world.
So when we came onboard, we helped Samsung change up the way they showcased their Consumer Electronics in SEA – shifting it from information bulletins to elevated editorial experiences, showcasing how all of us could see these products in our own homes.
By categorising our Samsung consumers into 3 pillars: Homebodies, Families & Socialisers, we were able to target them efficiently which created various opportunities to show how Samsung products can be seamlessly integrated into their homes and eventually be part of the family.
Beyond Email. On to Social.
With the pandemic taking over 2020 completely, work-from-home lifestyles became the norm - and so did our consumer’s decision journey. No longer just a linear communication chain, we made sure our assets featured across relevant digital channels - in a way that felt organic and natural.
And since lifestyle photography was a key part of our approach in our visuals, the EDMs we designed were quite easily adapted as social posts, getting even more hits (and sales!).
Collaborators: Elvin John Villar / Ed Cheong / Vanessa Tan / Jenson Lee / Darren Tan / Daniel Aung / Prianka Gosh (Creatives) / Iris Singapore (Creative Agency)