Samsung Galaxy A Series:
AWESOME IS FOR EVERYONE

Gen Z is often misunderstood. They are thought to be frivolous dancers and meme-makers, and that's hardly the full picture. They are also using their platforms in a way that is propelling a new world - spotlighting injustices, challenge stereotypes, and redefining what change looks like. Most importantly, they're doing it all in style while having fun.

Samsung's A Series phones empower Gen Z with premium tech at affordable prices. From the super steady camera to long-lasting battery life - so that no matter who they are or where they are, they can chart lives the way they want to, and find community while doing so. These are two such stories from Malaysia & Philippines.

Alicia Amin

Actress and a model who is challenging gender stereotypes and norms in Malaysia – by wearing her heart on her sleeve and being authentic and true to herself. Through her work and social media, she is also helping build a community to practice authenticity.

Margielyn Didal

An extraordinary Skateboarder. She is a young pioneer from the Philippines who rose to fame when she competed in the X Games Minneapolis 2018 and won a gold medal in the Asian Games. She has used her platform to help overturn laws against skateboarding in her country.

Form and Function.

We simultaneously created short form contents to supplement our hero films with functional films that highlight how Samsung's A Series phones empower Gen Z with premium tech at affordable prices.

For Alicia, the Macro Camera that gets her much closer to her favourite furry companions.

For Margielyn, the Super Steady feature that lets her take smooth videos of her cool tricks.